The amount of trade conducted electronically has grown extraordinarily since the spread of the Internet. As the eCommerce is growing, also the fraud in these deals is expanding, and this has become the biggest drawback of people to use this medium of business conduct. With almost every form of eCommerce activity, we are being asked to identify ourselves. The identification, and authentication are the gateway to the eCommerce world, and yet, they are the most vulnerable parameters.  

The most popular identification and authentication methods are still User Names and Passwords. These are problematic to maintain (by the eCommerce companies), and in fact do not guarantee any identification of the real identity of the user. Any user that can authenticate with the credential that are being asked by the eCommerce site, is being considered as the real identified user, and then, perform any activity. The need to identify the user in a much better trustful way is growing, and one of the only ways to enhance this demand is by using a biometric method for the authentication purposes. 

The most popular and well-perceived biometric method is the fingerprint authentication. By combining this personalized authentication method, the eCommerce provider can guarantee a true authentication and avoid the growing cases of identity theft of its users. The challenge is to provide a very trusted personalized authentication method, but at the same time, not to demand extra activities and special requirements from the user’s side. This challenge is being met while implementing the n-Surf personalized authentication from n-Trance, in combination with the fingerprint reader (the n-Tegrity). 

The eCommerce provider or vendor, can guarantee its users the most secured authentication method which can be executed on any Internet-connected PC. No software has to be downloaded by the user, and mainly – no User Name, Passwords, PINs etc. have to be remembered. Only a swipe of the user’s finger, and the user is being authenticated and authorized to the secured area of the eCommerce zone. The user feels much more comfortable because his money is involved. The eCommerce provider feels much more safe as he would not have to deal again with these sorts of frauds, forget terms like Phishing and identity theft, and concentrate only on his core business.